We're E-Commerce Experts
& Shopify Specialists
Whether you're a new brand ready to launch or an established brand looking to grow, our team of designers, developers, and strategists can help
Who We Are
Freshwater is a small and mighty team of coders, creatives, and problem solvers led by me, Mike Lazarus.
I've been been building Shopify websites for over a decade for clients big and small, across almost every industry imaginable. After doing it solo for a long time, I recently brought on a few expert designers and developers to offer even better service to our clients.
From launching new brands to growing existing ones, we pride ourselves in taking the time to understand each client's unique situation and craft a custom plan to maximize their potential.
WHAT WE OFFER
STRATEGY
E-Commerce expertise.
We take the time to understand your company and what makes it unique. We then craft a custom plan to best fit your business needs.
DESIGN
Cohesive Visual Design. We bring new brands to life and old brands into the modern era. We create beautiful, usable design systems so you have a consistent look across all platforms.
DEVELOPMENT
Shopify Experts. We build websites that are as stunning as they are profitable. We create sites from scratch and also modify existing ones. Whatever you need, we can build it.
GROWTH
Scale and Support. We help business grow with ongoing support in areas such as email marketing, CRO, A/B testing, and website maintenance.
SHOPIFY FROM START TO FINISH
AESTHETICS + FUNCTION
Just like the shoes they sell, we wanted Commbi to be a modular and beautiful place to shop.
HOW IT WORKS
Using, a combination of video, testimonials and custom infographics, we break down the science of Commbi so customers know exactly what they are sliding into.
CUSTOM BLOG / JOURNAL
We created custom blog template to highlight the influencers shouting Commbi from the rooftops and to give it more of an elevated, editorial presence.
THOUGHTFUL UPSELLS + BUNDLES
We advised the founders to cross/upsell products and created custom integrations that encourages bundling and allow upsells directly in the cart.
A BRAND REFRESH, WHOLESALE SITE AND PRODUCT PAGE OPTIMIZATION
VISUAL REVAMP
We've optimized the layout for maximum impact and well as applied the brand refresh to every element of the site.
ENHANCED PRODUCT SPOTLIGHT
Seasonal collections and products are now front and center.
CONVERSION FOCUSED NAVIGATION
This isn't art; it's science. We custom designed menus drive traffic directly to product pages and then sales.
CUSTOM WHOLESALE PLATFORM
Created a separate landing page and interface for wholesale customers to encourage larger buys and more consistent accounts.
