WE'RE E-COMMERCE EXPERTS & SHOPIFY SPECIALISTS

Custom Front End Design

Robust Backend Shopify Architecture

Evolving Themes

E-Commerce Consulting
GET IN TOUCH

WHO WE ARE

Your New 'Chief Shopify Officer'

Freshwater is a small and mighty team of coders, creatives, and problem solvers led by founder, Mike Lazarus.

 

Combined we have 30+ years experience in e-Commerce, Creative Strategy, Backend Development and Project Management to guarantee a smooth process no matter the scale of your project.

 

From launching new brands to growing existing ones, we pride ourselves in taking the time to understand each client's unique situation and craft a custom plan to maximize their potential.

Work With Us

WHAT WE DO

Whether you're a new brand ready to launch or an established brand looking to grow, our team of designers, developers, and strategists can help.

  • CUSTOM FRONTEND DESIGN

    Tailored websites that reflect your brand, optimized for user experience and conversions.

  • ROBUST BACKEND SHOPIFY ARCHITECTURE

    A solid foundation built with Shopify's best practices for smooth operations.

  • EVOLVING THEMES

    Flexible themes you can easily update as your business grows.

  • E-COMMERCE CONSULTING

    Strategic insights to help your store perform at its best.

OUR APPROACH

From design and development to ongoing growth, we’re your partners in crafting an online presence that drives results. Projects start at $3,000/month, and our work is rooted in e-commerce best practices to ensure your success.

Ready to elevate your brand?

Let’s Chat!

TRUSTED BY

Thank you both SO much from the bottom of our hearts for helping support us in the launch of Commbi! You guys are such incredible humans. 

Sarah Rhoads, Founder

Shopify from start to launch.

AESTHETICS + FUNCTION

Just like their shoes, we made Commbi a modular and beautiful shopping experience.

HOW IT WORKS

We use video, testimonials, and custom infographics to break down the science behind Commbi so customers know exactly what they're stepping into.

CUSTOM BLOG / JOURNAL

Our custom blog template showcases influencers and gives the content an elevated, editorial feel.

THOUGHTFUL UPSELLS + BUNDLES

We advised on strategic cross-sells and created custom integrations to encourage bundling and upsells directly in the cart.

VIEW SITE

Apex Ski Boots saw a 63% increase in digital sales during Black Friday after working with Freshwater.

VIEW SITE

A brand refresh, wholesale site and product page optimization.

VISUAL REVAMP

We optimized the layout for impact and applied the refreshed brand to every site element.

ENHANCED PRODUCT SPOTLIGHT

Seasonal collections now take center stage.

CONVERSION-FOCUSED NAVIGATION

Our custom menus are designed to drive traffic to product pages and boost sales.

CUSTOM WHOLESALE PLATFORM

We built a dedicated landing page and interface to encourage larger, repeat orders from wholesale buyers.

VIEW SITE

MEET THE TEAM

  • Mike Lazarus | Founder

    Mike is an e-commerce expert who has built 50+ Shopify websites for clients big and small across almost every industry imaginable. From launching new companies to growing existing brands, Mike takes the time to understand each client's unique situation and crafts a custom plan to maximize their potential. He graduated from Stanford University with a degree in Economics and has a background in journalism, so he can understand your business needs while also crafting a compelling customer story. When he's not at his computer, you can find him skiing or biking down some mountains.

    LinkedIn

  • Alex Khost | Head of Development

    Alex has been building websites for over two decades across a variety of roles. He has worked in large corporations, he has been the technical lead for startups, and has freelanced for a variety of clients. Alex brings a wealth of experience and passion for creating beautiful websites that are also easy for customers to use and for clients to update. When he's not coding, he can be found playing with his kids, often with a skateboard nearby.

    LinkedIn

  • Jakee Zaccor | Head of Design

    Jakee is always looking for a unique way to tell the story of your brand. She is a designer, photographer, video editor, and animator and has a team of creatives at her fingertips who can level up your brand. She spent her early career working in-house at LinkedIn and iHeartRadio, opened up her branding agency JZaccor Designs in 2018 and joined Freshwater in 2022. When she's not designing brands and websites she is on a snowboard, longboard or paddle board, exploring nature and doing yoga with her cats. LinkedIn

    LinkedIn